The coffee landscape in the Peruvian Central Forest, include the districts of Villa Rica and Perené, in the departments of Pasco and Junín respectively. With an area of 2121.01 km², it is part of the Yunga region, which is divided into three ecosystems located at different altitudes: 1) Yunga basimontane forest (between 600-1,800 m. a.s.l.), 2) Yunga montane forest (1,800-2,500 m. a.s.l.), and 3) Yunga altimontane (pluvial) forest (2,500-3,800 m. a.s.l.) (MINAM 2018). The region is the economic and social epicenter of the Peruvian Central Forest, where today 90% of Villarricenses and Pereninos depend directly or indirectly on the production and marketing of coffee, in a region where indigenous peoples, Austro-German migrants and Andean settlers converge. This is the result of the dynamics of colonization linked to the European immigration promoted by the Peruvian government in the mid-19th century with the aim of populating and colonizing the Amazon region (Aguirre 2014). In the landscape, coffee is grown at altitudes between 800 and 2,500 m. In 2012, 23,875 ha were planted, 5,282.27 ha in Villa Rica, Pasco and 18,593.15 ha in Perené, Junín, representing 10.31% of the total cultivated area at that time (Diaz & Willems 2017). Coffee production in Peru has been affected by the crisis caused by the rust attack in 2012 (MINAGRI 2018), which has reduced the area planted in the last decade from 425,000 ha in 2012 to 328,000 ha in 2022, and the number of families from 232,000 to 180,000 (JNC 2023a). The decline in production is due to several factors: the low price received for coffee in recent years in relation to the increase in production costs, low capacity to implement good agricultural practices and technology transfer, climate change, and government neglect of the coffee sector (JNC 2023a). A particular problem in the countryside is the age of the plantations, with a consequent decline in production and quality. Currently, the traditional leadership of coffee production in the central jungle, which led national production for more than 100 years, is being replaced by the northeastern region, which was less affected by the rust crisis and has adopted good agricultural practices and technology transfer in crop management (JNC 2023a). The Bird Friendly Landscape Partnership is, at this initial stage, an attempt to consolidate a common vision and understanding in the Selva Central region of the importance of conserving biodiversity and ecosystem services for the benefit of producers and the sustainability of the coffee value chain. This initiative is the continuation of a first phase of the Bird Friendly Program at the landscape level, led by the Smithsonian Institute and implemented in Villa Rica and Perené in early 2020, with the implementation of an exhaustive monitoring of birds associated with trees present in coffee plantations and forests in strategic areas such as Villa Rica, Oxapampa, La Florida, Bella Vista and José Gálvez. As a result of this research, a catalog entitled "Representative Trees of the Coffee Landscapes of the Central Rainforest" has been produced, which identifies tree species that provide an optimal functional relationship for birds in terms of food, shelter and reproduction. It also highlights the provision of critical environmental services that both birds and trees provide to producers, as demonstrated by Osorio et al. (2023). It is important to note that Bird Friendly certification has been present in the Central Rainforest for more than two decades, with the Cooperativa Agraria Cafetalera La Florida being a pioneer in this field. This group of producers recognises the importance of following good agricultural practices and preserving the shade provided by native trees, fundamental elements for the sustainability of their crops and the conservation of birds, validated and recognised by Bird Friendly certification.Reduction of coffee areas by climatic change increases pressure on hydrological and forest resources. Coffee cultivation at higher altitudes may become new deforestation frontiers, with consequences for the national biodiversity heritage (Robiglio et al. 2017). As the ecosystems of the basins of the Pachitea and Perené rivers that are an important resource for the population because they provide important ecosystem services, such as water for human consumption, and are home to hydrobiological species with a variety of native fish, allowing fishing (ANA, 2015). There is a risk in the continuity of coffee farming in future generations, as a consequence of low profitability due the age of crops and the proliferation of pests and diseases consequence of the impact of the coffee price crisis in 2011 and the coffee rust in 2012, which led to significant debts for producers and a reduction of cultivated areas. Market and price volatility is forcing producers to diversify their income, including other crops, agrotourism and improving the quality of coffee. In other hand, it is important to understand how the European Union's Zero Deforestation Law will act as an opportunity or a barrier to the sustainability of coffee farming, even more so with the recent amendment to the Forestry Law (Infobae 2023). Changes or risks in governance can be seen in the political instability in Peru over the last six years has consequences for the sustainability of the coffee value chain. See More